Exploring the Role of a Digital Strategist: Key Responsibilities and Career Path

Digital strategists play a significant role in today’s fast-paced, technology-driven business landscape.
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Digital strategists play a significant role in today’s fast-paced, technology-driven business landscape. Whether in a corporate setting or operating as a freelancer, they are catalysts of digital transformation, formulating strategies to reach business goals through digital channels. But what exactly does a digital strategist do, and how does one embark on this career path? Let’s delve into it, guided by the opinions of over 30 enthusiasts on this post. At its core, the role of a digital strategist is to liaise with clients to understand their goals and employ various digital methods to attract new sales or leads.

They run campaigns on platforms like Facebook, Google Advertisements, LinkedIn, Adroll, etc., managing a team of professionals to craft and execute these campaigns, closely monitoring their performance through reports.

“Strategists often have proven experience in building brands or enhancing businesses’ revenue, which they develop into strategic or consulting roles over many years.”

On Digital Strategy

Their practical experience acts as a catalyst in instilling trust in others, encouraging them to follow their guidance.

Many professionals in these roles have a history in product marketing or demand generation, often within product-led businesses where they may manage the P&L. There’s a common misconception that digital strategists’ tasks are purely limited to the digital marketing sector – like SEO, PPC, or social media marketing. However, this isn’t entirely accurate. The digital strategist role can encompass a broader spectrum of digital technologies, not solely those within marketing. Strategists lead the charge in defining and shaping a brand’s digital footprint.

They ensure that all information presented to their clients aligns with the brand and its strategic business objectives, working cohesively with multiple teams for seamless execution. To succeed in this role, one must possess a diverse skill set, including measurement and reporting capabilities, basic graphic design, tool management, and excellent drafting and presentation skills. One might ask, ‘How can I start my journey to become a digital strategist?’

It often begins with execution; writing engaging copy, devising creative briefs, augmenting and optimizing web pages, and mastering channel strategy. Over time, these cumulative experiences can propel an individual towards making major decisions related to digital strategy. Former buyers often make excellent strategists. Understanding the ins and outs of buying media is critical for strategizing effectively. The hands-on experience of a buyer offers relevant insights to strategize, plan, and predict future trends.

Remember, a career in digital strategy can be incredibly rewarding, but it’s a career path that requires dedication, continual learning, and a keen understanding of the digital landscape.

On Digital Strategy

If you’re ready to take on the challenge and cultivate the requisite skills, the digital world is waiting for you!

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